Opinion: BBB is testing the water with Nike

By: Luke Crabb | July 14, 2017 1:38 pm CT

If you turn on ESPN or FS1 right now, you will get Summer League coverage of the NBA draft’s second pick. The second pick of the NBA draft, is what we are talking about? How did we get to this point?

In early May, LaVar Ball made an appearance on, “the Herd with Colin Cowherd” where he claimed that it would take $3 billion to strike a deal with the Big Baller Brand. He told host Colin Cowherd, “If they want to talk to me now, it just went up to $3 billion. Triple B – billion, billion, billion.”

His outlandish attitude has captured the attention of America. This behavior has put his family at the top of the sports culture. If you disagree, I’m sorry but you’re wrong.

Two weeks ago, the Ball team made an appearance on WWE’s Monday Night Raw while the show was in LA. The media called the ploy a promotion for the Big Baller Brand. Two weeks ago it may have been a promotion, but looking at it now it may have been part of a, BBBigger plan.

I checked twitter last Friday and to my surprise, the national media would not stop talking about Lonzo Ball’s Summer League debut.

The national media uses advanced analytics to determine what will capture the attention of their viewers. It is fair to say that they know what the people want more than the people themselves.

Colin Cowherd once said, “Sports fans hate what I say, but they still listen to me.”

LaVar took this advice to heart and America has been fascinated to watch his son participate in the scrub populated NBA Summer League.

What has been the focus of the Summer League? Lonzo’s shoe choice. Every game he has played in his shoes have gotten zoomed in on and given national television coverage.

The new Lakers guard played his first two games in his signature shoe, the ZO2’s.

Two days ago, Twitter blew up when Lonzo came out of the locker room wearing a pair of Nike’s Kobe AD sneakers.

Sitting courtside at this game was a member of the Nike team, LeBron. LeBron didn’t let this opportunity slip to help promote the brand and posted this video on Instagram:

Just. Do. It

A post shared by LeBron James (@kingjames) on

*notice the video’s 4 million views

If Nike hasn’t reconsidered making an offer to the Lakers guard, then I would be truly astonished. Even more intriguing about the Nike shoe selection was his comments after the game on the matter: (via Spark Sports)

Mamba mentality? The response seems pre-determined to me.

Last night, Lonzo decided to test the waters with Adidas with a pair of James Harden’s LS shoes. Once again, the national media didn’t miss their chance to zoom in on his kicks: (via ESPN)

If the Ball family was truly committed to creating a brand that could compete against other basketball apparel brands, then why is their only athlete wearing other brands?

It looks like Nike might have their hands tied on the Lonzo Ball problem. No matter how this shakes out, the Big Baller Brand looks to be in the driver seat.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s